Starting cost: Launch at $97 a month, or $81 a month billed annually

Launch includes: 1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains, unlimited funnels

Not on Launch: API access, webhooks, custom code editor, automations, Affiliate Center

Higher plans: Scale at $197 a month, Optimize at $297 a month, Dominate at $5,997 a year

Free plan: None

Free trial: 14 days, plus a 30 day money back guarantee

Usage fees: None, and no percentage of sales

Founded: 2014, launched October 2014

Founders: Russell Brunson and Todd Dickerson, under Etison LLC

Prices Checked: October 2026

✓ It does what it promises, rated 5 out of 5 in the breakdown below. Funnels are its whole identity, and the funnel building is excellent.

✓ Pricing is flat and predictable. There are no usage fees and no percentage of your sales taken on top of the plan price.

✓ Launch includes unlimited funnels, 10,000 contacts, 50,000 emails a month, and 3 courses, so a working seller has room to operate.

✓ The company has operated since 2014 and the brand carries a deep library of training and a large user community built over a decade.

✓ A 14 day free trial plus a 30 day money back guarantee gives a buyer 44 days of cover by the company's own count.

✗ The automations most people want are not on the cheapest plan. API access, webhooks, the custom code editor, automations, and the Affiliate Center all sit on Scale at $197 a month or above.

✗ If you cancel, your funnels go with the account. Years of pages and funnels live on ClickFunnels ground and stop working the day the subscription stops.

✗ Launch caps a growing business: 1 workspace, 2 team members, 10,000 contacts, and 3 courses. A seller who grows will feel the ceiling and face the $197 step up.

✗ At $97 a month, the entry price is steep for a beginner or someone over 50 who mainly needs a simple website and a way to collect emails.

Easy To Learn: 4 out of 5

True Cost Over Time: 3 out of 5

Support That Actually Helps: 4 out of 5

Does What It Promises: 5 out of 5

Good For Beginners And Those Over 50: 3 out of 5

Overall: 3.8 out of 5

Is ClickFunnels legit?

Yes. ClickFunnels is a real, mainstream funnel builder launched in October 2014 by Russell Brunson and Todd Dickerson under Etison LLC, and it has defined the word funnel for a generation of sellers. This review names its drawbacks plainly, including the $97 entry price and the features held for higher plans.

How much does ClickFunnels cost?

Launch costs $97 a month, or $81 a month billed annually. Scale costs $197 a month, Optimize costs $297 a month, and Dominate costs $5,997 a year. There is no free plan, but there is a 14 day free trial plus a 30 day money back guarantee.

What do you get with ClickFunnels?

Sales funnels and pages built around one job: turning visitors into buyers. Checkout, email, online courses, and community tools have been added around that core. Launch includes unlimited funnels, 10,000 contacts, 50,000 emails a month, and 3 courses.

Does ClickFunnels take a percentage of sales?

No. Pricing is flat, with no usage fees and no percentage taken from your sales on top of the plan price.

What is a better alternative to ClickFunnels?

If funnels are only one piece of your business, the one stack that covers every job is the top pick page, which bundles the builder, the email service, courses and memberships, webinars, traffic tools and writing help under one login and one bill. If funnels are your whole strategy, ClickFunnels earns its keep.

True Cost Comparison

See The Top Pick