Kajabi is an all in one platform for course creators and coaches who sell knowledge for a living. Kenny Rueter and Travis Rosser founded the company in 2010 in Irvine, California, and it has grown into one of the best known names in online courses.

Inside one account you get online courses, coaching tools, email marketing, funnels, a website, a community, and payments. The design standard is high, the student experience feels polished, and the platform delivers what it advertises, which is why it earns 5 out of 5 for doing what it promises in the breakdown below. This is a fine home for a business that is already selling.

What changed is the rent. Kajabi raised its prices in January 2026 and retired its cheaper entry plan from the public pricing page. Basic now costs $179 a month billed monthly, the highest entry price on this list, and many of the features people picture when they picture Kajabi do not arrive until the $249 Growth plan.

Starting cost: Basic at $179 a month billed monthly, or $143 a month billed annually

Basic includes: 5 products, 2,500 contacts, 1 website, 1 community, 2 admin users

Next plans: Growth at $249 a month, Pro at $499 a month

Free plan: None

Free trial: 14 days

Payment note: Using a payment provider other than Kajabi Payments adds a surcharge of 2 percent on Basic, 1 percent on Growth, and 0.5 percent on Pro

Price history: Prices rose in January 2026 and the old cheaper entry plan left the public pricing page

Founded: 2010 in Irvine, California

Founders: Kenny Rueter and Travis Rosser

Prices Checked: October 2026

✓ Courses, coaching, email, funnels, a website, a community, and payments sit under one login, so a working coach is not stitching tools together.

✓ The platform does what it promises, rated 5 out of 5 in the breakdown below. Your courses and your student experience will look professional from day one.

✓ It is genuinely easy to learn for a platform this capable, rated 4 out of 5 in the breakdown below, with a clean dashboard a beginner can follow.

✓ The company has operated since 2010, so it carries a long track record in the course business.

✓ Growth and Pro plans scale with you, up to 25,000 contacts on Growth and 100,000 contacts with unlimited products on Pro, so a successful seller does not outgrow it quickly.

✗ The entry price is the highest on this list. Basic at $179 a month billed monthly is a lot of rent to pay while you are still finding your first buyers, and the True Cost rating in the breakdown below is 2 out of 5.

✗ Basic caps you at 2,500 contacts and 5 products, with 1 website and 2 admin users. A small list and a small catalog are all the cheapest plan allows.

✗ The features most people want sit on the $249 Growth plan. The affiliate program, advanced automations, and removing Kajabi branding all start at Growth, not Basic.

✗ There is no free plan, and a surcharge now applies if you take payments through a provider other than Kajabi Payments: 2 percent on Basic, 1 percent on Growth, and 0.5 percent on Pro, on top of normal processing fees.

Easy To Learn: 4 out of 5

True Cost Over Time: 2 out of 5

Support That Actually Helps: 4 out of 5

Does What It Promises: 5 out of 5

Good For Beginners And Those Over 50: 3 out of 5

Overall: 3.6 out of 5

Is Kajabi legit?

Yes. Kajabi was founded in 2010 in Irvine, California, by Kenny Rueter and Travis Rosser, and it has grown into one of the best known names in online courses.

How much does Kajabi cost?

Basic costs $179 a month billed monthly, or $143 a month billed annually. Growth is $249 a month and Pro is $499 a month. There is no free plan, and the free trial runs 14 days.

What do you get with Kajabi?

Online courses, coaching tools, email marketing, funnels, a website, a community, and payments under one login. Basic includes 5 products, 2,500 contacts, 1 website, 1 community, and 2 admin users.

Does Kajabi take a percentage of sales?

No percentage is taken through Kajabi Payments. Using a payment provider other than Kajabi Payments adds a surcharge of 2 percent on Basic, 1 percent on Growth, and 0.5 percent on Pro, on top of normal processing fees.

What is a better alternative to Kajabi?

There is no single tool that covers every job the way this bundle does. The honest alternative is five separate tools, and the top pick page shows how that scattered route compares.

True Cost Comparison

See The Top Pick

Systeme.io — Overall: 3.8 out of 5

GoHighLevel — Overall: 3.2 out of 5

Kartra — Overall: 3.2 out of 5