All In One Platforms
Home Business Academy (HBA)
The whole toolbox under one roof, built for beginners, with training and a community included.
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Last updated: October 2026
What Is Home Business Academy?
Home Business Academy, HBA for short, is an online business platform built for people who want to run a business from home without stitching together a pile of separate subscriptions. Two founders, Paul Hutchings and Mike Hobbs, started the company in 2016, and both men still lead its live coaching today.
Inside one account you get the working tools of an online business. Builder by HBA builds your websites, funnels, blog, store, memberships and even directory sites like this one, and it hosts evergreen webinars. HBA Emailer sends your broadcasts and follow up campaigns to the contacts your pages collect. Premium adds the traffic and content tools: Traffic Maestro for daily video marketing, Smart Post for publishing to many platforms at once, PromptWrite AI and Email Alchemist for writing help, an image studio, audio transcription, and link and QR tools. Let's Goal keeps your daily routine and your goals on track. The Financial Literacy Academy teaches the money side of the house. Live coaching runs every weekday, and a community of members builds beside you.
The system was built for beginners, and that matters most if you are starting after 50. You want one place that teaches while it equips you, and that is the job this platform was made to do.
Quick Verdict
This is the platform the editor of this directory runs her own business on, and it has paid the editor every single week for going on 8 years. One bill, one login, and help on a live call every weekday for any member who gets stuck. It asks real money and real work, and this directory would rather tell you that plain than sell you a fantasy. If you are starting after 50 and you want simple over scattered, start here.
Prices checked October 2026
Quick Facts
Starting cost: $35 a month for Builder by HBA plus Let's Goal, with a two week Premium trial included
Builder by HBA on its own: $25 a month
Let's Goal on its own: $10 a month
Premium: $125 a month
Full stack, called ALL IN: $160 a month
Commission rate: 80 percent
Residual paid to the editor of this directory from one customer who holds Builder, Let's Goal and Premium: $128 a month
Recruiting required: No
Founded: 2016
Founders: Paul Hutchings and Mike Hobbs
Prices Checked: October 2026
Pros
✓ Commissions pay 80 percent across the product line, and the company pays weekly. It has paid the editor of this directory every single week for going on eight years.
✓ The whole toolbox sits under one login and one bill: builder, email, memberships, community, webinars, traffic tools and training, instead of five subscriptions from five companies.
✓ You start at $35 a month for the builder and the goals app together, with a two week Premium trial included, and you add pieces only when you need them.
✓ No recruiting is required to earn. Commissions come from customers you bring in yourself, on a single tier, with no ranks to chase and no team to build.
✓ Live coaching runs every weekday, led by the founders and experienced members, and it comes with the membership instead of sitting behind another paywall.
✓ The company has operated since 2016 under the same two founders. That is staying power in an industry full of short lived platforms.
Cons
✗ The monthly cost is real money. The full stack runs $160 a month, and the bill arrives every month whether you work the business or not.
✗ The back office holds a lot, and a beginner who tries to learn every tool at once will stall. You have to pick one tool, learn it, and ignore the rest for a while.
✗ The tools do not build the business for you. Your results come from the work you put in, and no platform can do that part for you.
✗ Everything lives inside one company's system. Your pages, your lists and your memberships sit on HBA ground, so moving away later means rebuilding somewhere else.
Rating Breakdown
Easy To Learn: 4 out of 5
True Cost Over Time: 5 out of 5
Support: 5 out of 5
Does What It Promises: 5 out of 5
Good For Beginners And Those Over 50: 5 out of 5
Overall: 4.8 out of 5
Frequently Asked Questions
Is Home Business Academy (HBA) legit?
Home Business Academy has operated since 2016 under the same two founders, Paul Hutchings and Mike Hobbs, who still lead its live coaching today. This review names its drawbacks alongside its strengths.
How much does Home Business Academy (HBA) cost?
Starting cost is $35 a month for Builder by HBA plus Let's Goal, with a two week Premium trial included. Builder by HBA on its own is $25 a month, Let's Goal on its own is $10 a month, Premium is $125 a month, and the full stack, called ALL IN, is $160 a month.
What do you get with Home Business Academy (HBA)?
The whole toolbox under one roof: the builder, the email service, courses and memberships, webinars, traffic tools and writing help, with training and a community included.
Does Home Business Academy (HBA) take a percentage of sales?
No percentage is named anywhere in this review: the cost is the subscription alone, $35 a month to start and $160 a month all in.
What is a better alternative to Home Business Academy (HBA)?
There is no single tool that covers every job the way this bundle does. The honest alternative is five separate subscriptions, and the top pick page shows how that scattered route compares.
Verdict
This is the platform the editor of this directory runs her own business on, and it has paid the editor every single week for going on 8 years. This directory was built inside it, and the checklist list for this site runs on its emailer. One bill, one login, and help on a live call every weekday for any member who gets stuck. It asks real money and real work, and this directory would rather tell you that plain than sell you a fantasy. If you are starting after 50 and you want simple over scattered, start here.
All Under One Roof
Every tool in this directory does one job. The top pick, Home Business Academy, does all of them in one place: the builder, the email service, courses and memberships, webinars, traffic tools and writing help, under one login and one bill. That is why it sits at the top of this directory, and it is the first place this directory sends a beginner who wants simple over scattered.
Compare Alternatives
See this tool standing next to the rest of the shelf on true cost, and next to the one stack that covers every job.
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Sources: Home Business Academy (HBA)'s own pricing and help pages, checked October 2026.
Published October 2026 · Updated October 2026